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Playnormous Video Game Accepted into White House's "Let's Move!" Competition

PYRAMID PILE UP PLUS ONE OF ONLY TWO ENGLISH/SPANISH GAMES OUT OF 95 ENTRIES.

July 21, 2010
Houston, Texas (July 21, 2010) -- Playnormous, an award-winning producer of research-based health video games for children, has entered its latest game, Pyramid Pile Up Plus, into the Apps for Healthy Kids competition sponsored by Michelle Obama’s Let’s Move! campaign. Let’s Move is an effort to fight childhood obesity.

According to the White House Task Force on Childhood Obesity, “One out of every three children is now overweight or obese, a condition that places them at greater risk of developing diabetes, heart disease, and cancer over the course of their lives.”

The Task Force also notes, “Obesity rates are highest among non-Hispanic black girls and Hispanic boys.” Almost 100 video games were entered in the Apps for Healthy Kids competition. However, Pyramid Pile Up Plus is only one of two video game entries playable in both English and Spanish languages. Pyramid Pile Up Plus is an interactive food pyramid puzzle. Players must fill a pyramid with healthy foods while protecting their meals from hungry, squirrellike monsters. Strategy is key, not just speed, as only a limited number of moves are allotted to build the perfect food pyramid. Bonus points are awarded for choosing a variety of fruits, whole grains, low-fat dairy products and green vegetables.

The game allows players to learn about food groups, caloric intake and how to read nutrition labels. The video game includes a national high score “leader board,” teacher guide, classroom activities, student assessments and a printable poster.

“Winners of the competition become part of the national campaign. We are honored to have Playnormous as part of the First Lady’s efforts to solve the problem of childhood obesity within a generation,” says Playnormous Director of Marketing Melanie Lazarus, MPH.

Only one game can win the competition’s “popular choice award.” Public voting ends August 14, 2010 at 12:00 pm EDT. Pyramid Pile Up Plus can be played online by visiting: http://www.appsforhealthykids.com/application-gallery/pyramid-pile-up.

ABOUT APPS FOR HEALTHY KIDS
Apps for Healthy Kids challenges software developers, game designers, students, and other innovators to develop fun and engaging software tools and games that drive children, especially “tweens” (ages 9-12) – directly or through their parents – to eat better and be more physically active. Winners of the competition will receive a monetary prize and will be featured in the national campaign. The public can vote on their favorite game and tool by visiting the competition website: www.appsforhealthykids.com.

ABOUT PLAYNORMOUS
Playnormous is a subsidiary of Archimage, Inc., a 27-year-old design studio and recipient of more than 50 local, national and international awards. Archimage clients include the National Cancer Institute, U.S. Department of Agriculture, Baylor College of Medicine, The Walt Disney Company and Nintendo.
  • Contact:
  • Melanie M. Lazarus MPH
  • mlazarus@archimage.com
  • 713-523-3425

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